CASES

Where will the journey lead?

A CASE FOR THE
TOURISM INDUSTRY

GOOD PROSPECTS
FOR TOURISM

Facts, figures and everything else you need to know.

There is probably no other industry in which digitization has caused as big a transformation as in tourism – online bookings, comparison portals, rating platforms … you name it. The visibility of offers, options and brands have undergone a drastic change in some areas. But besides these, there are other significant influences that shape the industry. For example, the market is characterized by sustainability, the discovery of completely new destinations and types of travel, and also price wars. All of these have implications for basic corporate strategies and thus for the live marketing carried out by airlines, hotel groups, tour operators and suppliers.

The development of tourism worldwide is surprisingly vigorous. There is something magical about traveling, it promises the fascination of foreign countries and cultures. The tourism industry is growing in various statistics. Here’s a quick insight into this diverse sector:

TRENDS AND
INNOVATIONS

In the frenzy of trends and innovations –
make sure you don’t miss these

Experiences are still a big thing

It is not surprising that travelers around the world continue to search for unique and authentic experiences – from recharging in nature to getting to know a new culture or the adventure of a lifetime.

Hospitality with feel-good character

The sharing economy – if you share, you experience more. From AirBnB to FlightCar – the sector of “private” sharing, exchange and hiring is as much a source of inspiration as a bone of contention worldwide.

Sustainability is more than just environmental protection

Green everywhere – traveling with a clear conscience. The pursuit of sustainable tourism will be about combining comfort and involvement, aesthetics and ecology, mass tourism and hyper-locality.

Digitization is changing tourism

The smartphone is used on vacation as an online travel guide, as a camera and for booking flights and overnight stays. Digitization has been fueling a major revolution in tourism for several years now.

TRADE FAIRS
THAT DRIVE
THE INDUSTRY.

The world’s most important trade
fairs on the tourism market

THE TOURIST AS
THE TOURISM EXPERT

Hotel 4.0 – The whole world is talking
about you. Join the conversation!

Today’s tourist is an actively influencing force who not only searches and makes bookings, but also plays a role in marketing and shaping travel. Tourism marketing will keep moving in the direction of word-of-mouth advertising. That is why you must allow your own guests to speak.

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